The Oppy Blog
Playbooks for the agentic AI era.
Field-tested insights, product updates, and industry data on putting AI to work in real estate, mortgage, brokerage, and property management.
93% of Property Managers Use AI. The Other 7% Are Paying for It.
Multifamily property management is centralizing rapidly, and AI is driving the shift. Discover how agentic AI is cutting maintenance costs by 25% and transforming operations.
The $275 Million Wake-Up Call: AI Fraud Is Eating Real Estate. AI Defense Is the Only Answer.
The FBI reports $275 million lost to real estate fraud in 2025 across 12,368 complaints. Deepfake losses are accelerating. But the same AI that enables fraud is the best defense—and the industry is deploying it fast.
82% of Buyers Now Search Through AI. Your MLS Listing Might Not Exist.
All three major portals—Zillow, Redfin, and Realtor.com—integrated with ChatGPT in a five-month window. AI search converts at 5x organic. 82% of buyers now use AI for housing information. If your MLS hasn't adapted, your listings are invisible.
Qualify First. Book Second. Show Up Prepared.
Most agents waste time on unqualified showings. See how Oppy qualifies leads on autopilot and books only the appointments worth your time — with a full briefing attached.
The HumanX Welcome: Why Agentic AI is the New Foundation of Real Estate
Live from HumanX 2026 in San Francisco, we break down Stefan Weitz's opening remarks on the shift from conversational to agentic AI, and what it means for the future of real estate brokerages.
What We Choose to Hyper-Scale: AI, Sustainability, and the Future of Real Estate
Al Gore and Dr. Eric Topol took the HumanX 2026 stage to discuss the massive energy demands of AI, the 40x acceleration of compute, and why the real estate industry must lead the charge in sustainable infrastructure.
AI is a 5 Layer Cake: What the Real Estate Industry Needs to Know About Compute and Intelligence
From the HumanX 2026 stage, leaders from NVIDIA, Perplexity, and Fireworks AI break down the 5 layers of the AI stack and why private data is the ultimate moat for real estate brokerages.
Beyond the 'AI Sparkle': Separating Hype from Capability in Real Estate Tech
Rightmove put 64 AI mentions across 48 slides. Scout24 cranked up AI references by 8.5x. McKinsey says 80% of companies see no bottom-line impact from AI investments. The sparkle is blinding. Here is how to see through it.
The 'Always On' Pipeline: How Agentic AI Is Redefining Real Estate Lead Generation
78% of agents know AI tools exist. Only 35% use them. Meanwhile, agentic AI systems are now autonomously identifying seller intent, nurturing leads, and escalating opportunities. The static CRM is dead. Here is what replaced it.
The 2-Minute Mortgage: How Agentic AI Is Rewriting the Rules of Real Estate Transactions
Rocket Close just cut mortgage document processing from 10 hours to under 2 minutes. Better.com embedded underwriting into ChatGPT. The Federal Reserve reports 18% of firms have adopted AI. The transaction layer of real estate is being rebuilt from the ground up.
The End of the Search Bar: How AI is Rewriting the Real Estate Discovery Process
Realtor.com just launched a ChatGPT app. Zillow and Redfin already did. With 82% of Americans using AI for real estate insights, the search bar era is officially ending — and agents need a new strategy.
The 93 Percent Reality: Why Multifamily Operators Are Going All-In on Agentic AI
New data from MRI Software shows 93% of multifamily organizations now use AI tools. VerbaFlo just raised $7M for AI leasing agents. The property management industry isn't experimenting anymore — it's deploying.